We can create a marketing strategy that will deliver any sales goal you set. Most marketing campaigns can be measured, so it’s easy to work out what the cost per acquisition will be, and the marketing budget you’ll need to deliver your target. We’ll talk you through the process and discuss all the options.
We can deliver as many leads as you like in any timeframe you set. Digital advertising delivers short-term results, as do advertising, sales promotion and direct marketing in the non-digital space. Social media marketing, email marketing and content marketing nurture relationships in the medium-term, and search engine optimisation (SEO) provides longer-term benefits that can add real value to brand equity. We’ll work with you to deliver the best possible solution for your business.
Low lead conversion is normally down to three main issues – either your sales pipeline process needs to be improved to reduce churn, or you need to improve your marketing collateral to deliver a better first impression, or your internal sales culture needs to be improved to make sure everyone in the business knows their roles and responsibilities and has the skills and confidence to deliver them. We’ll take a close look at all three areas to find out where the problems lie, and we’ll work with you to find a solution to sort things out as effectively and efficiently as possible.
How do prospective customers first encounter your business? There’s a fair chance it’s going to be by visiting your website. If this is the case, it’s critical that their experience reflects well on your brand. We don’t often get a chance to make a second impression in life, so we need to make sure that wherever possible the first one leads to a favourable response. We’ll work with you to build a website that encourages customers to travel along a logical path towards a desired call to action (CTA).
We can create a corporate brand identity for your organisation that delivers a professional first impression to prospects and customers. Not only can we create a complete suite of collateral to wow potential clients with, but we can also define a unique brand narrative for your business too. It’s not just your website we have to think about, it’s anything you and your sales team need to seal the deal. That could be brochures, presentations, videos, exhibition stands, stationery, signage, uniforms…
We understand how confusing marketing can be. That’s why we created our strategic marketing planning process document to explain to clients how the process of creating one works. Once we’re done, not only will you end up with a robust marketing plan that explains everything you need to do and the order you need to deliver it in, but you’ll also understand how and why we arrived at this conclusion. From this, we will be able to create the best strategies to deliver the goals outlined in your business plan.
Messaging is key to the success of all marketing activities. Customers don’t really want to know about facts and features– they are much more engaged by emotional drivers which explain the personal benefits that will overcome their pain points. When you talk to prospects and clients, you need to try and stand in their shoes and empathise with their problems. That’s not easy, but it’s the best way by far to find out how to speak to them. Think about how they think. Imagine how they feel. Establish what they want. If you can step out of the standard corporate mindset that talks about what you do, into one where you listen to what they need, well, the job’s pretty much done. Marketing is the art of persuasion. It’s based on a thorough understanding of the psychology of your target market. Think AIDA at all times – Awareness, interest, desire and action. It’s a simple model, but it does a great job of explaining how people tend to behave.
We can help you to get on the first page of Google. The quickest option is to invest in a digital advertising campaign. Firstly, we’ll need to identify the most suitable keywords for your business. We’ll create and optimise campaigns to minimise CPC and maximise CPA. Once it’s up and running, we’ll copy and paste them into Bing Ads, which means you’ll be visible to almost 99% of all UK search traffic. The second option is search engine optimisation (SEO). This usually takes 6-12 months to deliver results, but it’s worth the investment if you’ve got the right plan in place and the patience to see it through. Organic search results are much more trusted by prospects and the overall investment can be significantly less than a digital advertising solution. We’ll create and deliver an SEO strategy that combines onsite optimisation, offsite link building, content creation and social media marketing.
Social media can be a great way to market your business, as long as you have the right plan in place and the resources to deliver it. We’ll discuss what you want to achieve and work with you to hit your goals - that might be to increase follower numbers, improve engagement levels, drive traffic to your website or app, or generate leads and sales. We can also create content for your social media feeds to position your organisation as an authority in its marketplace, ask for customer referrals, develop relationships with influencers, journalists and bloggers, create and deliver promotions, advertise your products and services…
Increasing the lifetime value of customers makes good business sense. Finding new customers costs time, effort and money, so it’s a good idea to develop long-term relationships with existing customers too. We will find the best ways to encourage repeat purchase, as well as looking for cross-selling and up-selling opportunities Happy customers are more likely to recommend you to others, so we can create a referral scheme too. We can also work with you to develop a customer loyalty programme to tie everything together and offer meaningful club benefits that turn loyal customers into brand ambassadors.
If you can’t measure it, don’t do it. These days, there’s no excuse not to set measurable targets to establish the return on investment you are achieving on many marketing activities. SMART goals can easily be established for all digital advertising activities, so you can work out the CPC and the CPA in order to optimise all your campaigns. We can look at conversion rates too. It might be that your website needs a makeover, for instance, to make lead generation activities work as hard as possible.
We can demonstrate how different types of marketing activities will deliver the sales goals you’re after, and how much budget you’ll need to achieve these goals. The best approach is to start small, see how things work and ramp up activities once you’ve proven the case. We’ll work in close partnership with you to set realistic budgets and to develop deployment plans which make good commercial sense.
Whatever your commercial challenge, we can help. These are some of the most common issues we hear about from our customers, but the list is by no means exhaustive. Every business faces its own unique challenges, so, if a marketing problem is keeping you awake at night, please do get in touch. We are confident we will be able to solve it for you.
Looking for a marketing company in London? Please get in touch if you would like to find out more about who we are and how we can help. We offer a two-hour marketing consultation without cost or obligation at a venue of your choice to discuss any marketing challenges you are facing.